A poster of book covers


It’s enough of a challenge to create a poster around a single book cover. Taking on the work of over half a dozen artists and turning these wildly different designs into a coherent theme can be a nightmare – especially when you’ve got to do something different to last year’s campaign AND make each of the sequence look distinct enough that people actually notice that they’re a series of posters.

This year’s was based on a fairly simple symbolic theme. We’d stopped changing the title each year (sticking to THe List) to create a brand of sorts, and that gave me the freedom of creating a visual theme around a title with no connotations of its own.